distribution

The People Who Praise Your Writing May Not Have a Vote

Praise, criticism, and reader behavior are different kinds of feedback. Knowing which signal decides which outcome keeps the loudest voice from setting the direction.

Getting Seen Isn't About Growing Your Own Audience — It's About Borrowing One

A broken hreflang page taught me that reach isn't something you grind out alone — it's something you borrow from pools of attention other people already built. But borrowing has its own rules, and skipping them turns free exposure into a penalty.

I Published 40 Posts. 29 Got Zero Recommended Reads.

Cleaning up my account's backend data, I found that of 40 posts published in a month, 29 had zero recommended reads. The levers I can pull myself — post more, syndicate wider — have no input socket on the valve that actually decides reach. Figure out which topics get picked up first, then talk about volume.