personal_asset
This side hustle I've spent half a year on — is it really about the money?
Half a year into automating my WeChat newsletter as a side project, the books still don't balance. But tweaking an agent prompt past 11pm one Sunday, I realized what I'm actually getting out of it isn't quite money.
I started building this pipeline about half a year ago — the one that auto-picks a topic, auto-generates section images, and auto-pushes a draft to my WeChat account. The point was simple: writing a newsletter alone eats too much time, and I wanted a machine to carry part of the load, and see if this thing could turn into a side income worth mentioning.

That account still isn't balanced. The drafts piling up in the folder are real, the pipeline genuinely runs end to end — but the revenue side is nowhere close to "supporting a side hustle." What half a year of tinkering actually produced is mostly process and tooling, not income. If I ran the numbers on return versus time invested, it wouldn't even break even yet. Nowhere near "I made real money off this."

Last Sunday night I was tweaking an agent's prompt, still at it past 11pm, when something clicked. What I've actually picked up these six months has nothing to do with my day job. At work I mostly implement requirements someone else already scoped out. This automation system forces me to work out my own answers to things like: which topic track to pick today, how to keep multiple agents from stepping on each other, what to do when something breaks instead of quietly papering over it. There's no existing playbook to copy from. I logged one lesson the hard way in my technical notes — early on, the system's self-reinforcing feedback loop pushed 82.9% of the content toward the same direction. The problem wasn't that outside information really was that concentrated; it was that I never kept my own early preferences from getting baked in and repeating themselves. That's not a mistake you run into writing code against a spec at work.
Whether this side project is worth keeping might not be a question of how much lands in the draft folder this month — it's whether it's opening up ground my day job never will: the mistakes I've actually hit, the judgment calls I've had to work out myself, the skills within reach that weren't before. Take that away, and it's just another job to pay the bills — and if it's purely about the money, a more stable part-time gig would beat this any day.
That account still isn't one I can close out yet.